Partner Data Sharing Policies: Limitations on User-Level Data

Some of Singular's partners limit access to user-level data to third parties in order to protect users' privacy.

This includes:

To get data from the following partners, note the conditions.

Pinterest

  • Starting December 31, 2022, Pinterest does not allow access to user-level data. Any fields normally identifying a conversion or event attributed to Pinterest are marked as "Unattributed".
  • Raw touchpoint data (clicks and impressions) from Pinterest is omitted from user-level export logs and user-level data destinations (ETL).
  • These policies apply only to user-level data. Pinterest attribution data is available in aggregated reports.

Facebook

  • Access to user-level data attributed through the Facebook MMP is not allowed. Any fields normally identifying a Facebook attribution are marked as "Unattributed".  However, install attributions derived through Facebook's Google install referrer is available in user-level data.
  • Facebook user-level data is removed 6 months after the original attribution.  After 6 months, users attributed to Facebook are then treated/marked as "Organic" (and appear as such in both aggregate and user-level reporting in Singular).

Google Ads (Adwords)

  • User-level data is removed 6 months after the original attribution. After 6 months, users attributed to Google Ads are treated/marked as "Organic" (and appear as such in both aggregate and user-level reporting in Singular).

Snapchat

  • Snapchat's data-sharing policies prevent sharing "Snapchat data" with third parties. "Snapchat data" encompasses any data pertaining to an advertising ID belonging to a Snapchat user.
  • Access to user-level view-through data is restricted, starting Dec 31, 2023.  Snap view-through attributions are only identified as source "Snapchat" and granular campaign values and timestamps are restricted.

TikTok

  • TikTok user-level data is removed 6 months after the original attribution.  After 6 months, users attributed to TikTok are treated/marked as "Organic" (and appear as such in both aggregate and user-level reporting in Singular).
  • Access to user-level view-through data is not allowed. Any fields normally identifying a TikTok view-through attribution are marked as "TikTok Restricted" for data processed starting Mar 22, 2022.

Twitter

  • Ensure with your Twitter point of contact that your Twitter ad account is eligible to receive device-level attributed Twitter data.
  • Twitter user-level data is removed 6 months after the original attribution.  After 6 months, users attributed to Twitter are treated/marked as "Organic" (and appear as such in both aggregate and user-level reporting in Singular).
  • Twitter's end-users have the ability to opt out of sharing data with third parties. Singular respects this choice by not reporting these users as attributed to Twitter in user-level data (BI postbacks, exports), but they are still included in aggregate reporting.