Update (Dec 31, 2022): See new Pinterest data-sharing policies below.
Some of Singular's partners limit access to user-level data to third parties in order to protect users' privacy.
This includes:
- Data passed in internal BI postbacks
- Data exported in user-level data destinations and user-level exports
- Data shared with third-party analytics platforms
To get data from the following partners, note the conditions.
- Starting December 31, 2022, Pinterest does not allow access to user-level data. Any fields normally identifying a conversion or event attributed to Pinterest are marked as "Unattributed".
- Raw touchpoint data (clicks and impressions) from Pinterest is omitted from user-level export logs and user-level data destinations (ETL).
- These policies apply only to user-level data. Pinterest attribution data is available in aggregated reports.
- Access to user-level data attributed through the Facebook MMP is not allowed. Any fields normally identifying a Facebook attribution are marked as "Unattributed". However, install attributions derived through Facebook's Google install referrer is available in user-level data.
- Facebook user-level data is removed 6 months after the original attribution. After 6 months, users attributed to Facebook are then treated/marked as "Organic" (and appear as such in both aggregate and user-level reporting in Singular).
Google Ads (Adwords)
- User-level data is removed 6 months after the original attribution. After 6 months, users attributed to Google Ads are treated/marked as "Organic" (and appear as such in both aggregate and user-level reporting in Singular).
Snapchat
- Snapchat's data-sharing policies prevent sharing "Snapchat data" with third parties. "Snapchat data" encompasses any data pertaining to an advertising ID belonging to a Snapchat user.
TikTok
- TikTok user-level data is removed 6 months after the original attribution. After 6 months, users attributed to TikTok are treated/marked as "Organic" (and appear as such in both aggregate and user-level reporting in Singular).
- Access to user-level view-through data is not allowed. Any fields normally identifying a TikTok view-through attribution are marked as "TikTok Restricted" for data processed starting Mar 22, 2022.
- Ensure with your Twitter point of contact that your Twitter ad account is eligible to receive device-level attributed Twitter data.
- Twitter user-level data is removed 6 months after the original attribution. After 6 months, users attributed to Twitter are treated/marked as "Organic" (and appear as such in both aggregate and user-level reporting in Singular).
- Twitter's end-users have the ability to opt out of sharing data with third parties. Singular respects this choice by not reporting these users as attributed to Twitter in user-level data (BI postbacks, exports), but they are still included in aggregate reporting.
