Some partners limit access to user-level data to third parties, and this includes data passed in internal BI postbacks. In order to be able to get data from the following partners, note the following conditions:
Source Name | Conditions |
You have to accept the Facebook advanced mobile measurement agreement on your tracked Facebook apps. Facebook user-level data is removed after 6 months of original attribution. After 6 months, users attributed to Facebook as treated/marked as "Organic" and reflected as such in both aggregate and user-level reporting in Singular. Acess to user-level view-through data is not allowed in the interest of protecting end-user privacy. Any fields normally identifying an attributed Facebook view-through attribution is marked as "Unattributed" for any data porocessed after April 22nd, 2020. |
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Google Ads (Adwords) |
Google Ads user-level data is removed after 6 months of original attribution. After 6 months, users attributed to Google Ads as treated/marked as "Organic" and reflected as such in both aggregate and user-level reporting in Singular. |
Snapchat |
Snapchat data sharing policies prevent the sharing of "Snapchat data" to third parties. "Snapchat data" encompasses any data pertaining to an advertising ID belonging to a Snapchat user. |
TikTok |
TikTok user-level data is removed after 6 months of original attribution. After 6 months, users attributed to TikTok as treated/marked as "Organic" and reflected as such in both aggregate and user-level reporting in Singular. Access to user-level view-through data is not allowed in the interest of protecting end-user privacy. Any fields normally identifying a TikTok view-through attribution are marked as "TikTok Restricted" for data processed starting Mar 22, 2022. |
Ensure with your Twitter point of contact that your Twitter ad account is eligible to receive device-level attributed Twitter data. Twitter user-level data is removed after 6 months of original attribution. After 6 months, users attributed to Twitter as treated/marked as "Organic" and reflected as such in both aggregate and user-level reporting in Singular. Twitter's end-users have the ability to opt out of sharing data with thirds parties. Singular respects this value by not reporting these users as attributed to Twitter in user-level data (BI postbacks, exports), but they are still included in aggregate reporting. |