Internal BI Postbacks from Self-Attributed Networks: Partner Data Sharing Policies

Some partners limit access to user-level data to third parties, and this includes data passed in internal BI postbacks. In order to be able to get data from the following partners, note the following conditions:

Source Name Conditions
Facebook

You have to accept the Facebook advanced mobile measurement agreement on your tracked Facebook apps.

Facebook user-level data is removed after 6 months of original attribution.  After 6 months, users attributed to Facebook as treated/marked as "Organic" and reflected as such in both aggregate and user-level reporting in Singular.

Acess to user-level view-through data is not allowed in the interest of protecting end-user privacy.  Any fields normally identifying an attributed Facebook view-through attribution is marked as "Unattributed" for any data porocessed after April 22nd, 2020.  

Google Ads (Adwords)

Google Ads user-level data is removed after 6 months of original attribution.  After 6 months, users attributed to Google Ads as treated/marked as "Organic" and reflected as such in both aggregate and user-level reporting in Singular.

Snapchat

Snapchat data sharing policies prevent the sharing of "Snapchat data" to third parties. "Snapchat data" encompasses any data pertaining to an advertising ID belonging to a Snapchat user.

TikTok

TikTok user-level data is removed after 6 months of original attribution.  After 6 months, users attributed to TikTok as treated/marked as "Organic" and reflected as such in both aggregate and user-level reporting in Singular.

Acess to user-level view-through data is not allowed in the interest of protecting end-user privacy.  Any fields normally identifying an attributed TikTok view-through attribution is marked as "Unattributed" for any data porocessed starting August 31, 2021.  

Twitter

Ensure with your Twitter point of contact that your Twitter ad account is eligible to receive device-level attributed Twitter data.

Twitter user-level data is removed after 6 months of original attribution.  After 6 months, users attributed to Twitter as treated/marked as "Organic" and reflected as such in both aggregate and user-level reporting in Singular.

Twitter's end-users have the ability to opt out of sharing data with thirds parties.  Singular respects this value by not reporting these users as attributed to Twitter in user-level data (BI postbacks, exports), but they are still included in aggregate reporting.

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