MoPub ILRD Ad Revenue Attribution Integration

This article is about setting up an ad revenue attribution data connector for apps working with MoPub as a mediation platform.

To learn about ad revenue attribution, see the Ad Revenue Attribution FAQ.

Note: Singular also supports aggregated data pulls of MoPub ad revenue data.


Setting up MoPub ILRD in Singular

If you use MoPub as your mediation platform, you can pull impression-level data from MoPub into Singular as a source of ad revenue attribution.

This integration is set up client-side and ad revenue events are reported by the MoPub SDK on the impression level and in real time.

To set up MoPub ILRD in Singular:

  1. First, contact your Singular Customer Success Manager or Singular Support to make sure the MoPub ILRD integration is enabled for you.
  2. ILRD is supported by a special Singular SDK version that you'll need to update your app/s with. You'll be provided exact instructions and support on how you should send ad impression revenue events to Singular
  3. After the data is pulled, you can view it in a report by going to the Reports page and selecting Ad Revenue and Ad ROI under Cohort Metrics.

Notes on using MoPub ILRD:

  • This integration is a real-time integration for pulling ad revenue data directly on the app.
  • Singular can also pull MoPub Ad Revenue data, in aggregate, through a Data Connector that works with the MoPub Publisher Reporting API

To learn more about MoPub ILRD, visit MoPub's developer documentation.

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