Before you integrate the Singular SDK, learn how to decide which in-app events you want Singular to track. By tracking in-app events, you get the ability to measure the success of your organization's marketing efforts through the KPIs that are important to you.
|Guide for||Marketing and User Acquisition Teams|
Step by Step
Understand In-App Events
By tracking in-app events, you get the ability to measure the success of your organization's marketing efforts through the KPIs that are important to you. Therefore, before your organization starts integrating the Singular SDK or S2S, it's important to think of the KPIs you want to measure and define the list of in-app events that will help you measure them.
Singular customers commonly track the following events:
But depending on the nature of your app and your organization's goals, there may be other events you need to track.
For more about how events work in Singular, see the Events FAQ and Ways of Measuring Events (Cohort vs. Actual, Unique, First).
Consider Common Events Used by Advertisers in Your Vertical
To help you get started, we have prepared a list of common events used in different verticals.
Create a List of Events
We recommend putting together a list of events and their attributes as follows. This will be a useful guide in the process of integrating the Singular SDK as it will let you or your developers know exactly which in-app events to report to Singular and what attributes to send with each event.
Note: We've put together a sample event table you can use as a template.
Share the Events with the Developing Team
Once your developing team has the list, the events can be incorporated into the Singular SDK integration. The goal is for your app to report every chosen event as it happens to the Singular servers, so Singular can aggregate and analyze the information for you.