Audience Management

Introduction to Singular Audiences

Singular Audiences enables you to tap into your user data from Singular attribution in order to create high-value audience segments quickly and easily.

Once you’ve created your audience segments, distribute them to your media sources for activation in campaigns, or distribute to your internal dashboards for audience analysis.

Common uses for Audiences include:

  • Re-engaging inactive users
  • Cross-promotion
  • Targeting new users by using lookalike capabilities of audience partners
  • Encouraging incremental revenue from loyal customers
  • Suppressing active users from your campaigns

Segments

Use Segments in Singular Audiences to create, view, and edit your audience segments. Any existing segments are summarized with the following:

audiences_segments_overview.png

Reach The estimated reach of a segment. This value is only displayed for active segments.
Status Status of the segment, indicating if it is inactive, initializing, or active
Last Modified How long ago the segment was last modified
Distributions Names of partners this segment is activated to distribute to.
Distribution History View a historic log of distribution attempts for configured partners
Actions Edit, Pause/Resume (resuming a paused segment will cause the segment to re-initialize), Duplicate, Download (only available if a segment is active), Delete

Creating Segments

You can create segments from one of the templates or from scratch.

audiences_segments_create.png

To create a segment:

  1. Specify details for the base definition from collect user data:
    • Application(s) (Required)
    • Location (Optional) - By country of app install
    • Device Model (Optional)
    • OS Version (Optional)

    audiences_segments_create_shelf.png

  2. Then further define the base audience by applying filters. At least one filter is required to create a segment.
    • Installs - By the time of install
    • Sessions - By number of sessions within a timeframe
    • Events - Number of occurrences within a timeframe
    • Revenue - Amount of revenue within a timeframe

Note: Segment definitions, when active, result in hourly updated lists of advertising IDs that can be downloaded and/or distributed to partners.

Editing Segments

To edit an existing segment, click the Actions button. You can edit base definitions and filters. Note that if a definition or filter has been changed, the segment will be reinitialized, just like new segments.

Distributions

Use Distributions to upload segments to integrated audience partners. Once a distribution is configured for a partner, Singular will automatically upload selected segments hourly (or daily, depending on what the partner supports).

audiences_distributions_overview.png

To enable a distribution for integrated partners, there are Top Level Configurations and Segment Configurations.

Top Level Configurations are generally details needed to enable Singular to connect to the partner, like account IDs, API keys, etc.

Segment Configurations are details needed to enable sending selected segments to the partner, like segment IDs, selected account IDs, etc.

audiences_distributions_example.png

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