Setting Up Ad Monetization Reporting

Learn how to set up your apps and data connectors so you can start using the Ad Monetization Reports page.

See also: Setting Up User-Level Revenue Reporting.

To learn about running campaign performance reports, see the Reports FAQ.

 

The Ad Monetization Reports page offers you the ability to track all your ad revenue from different networks and mediation platforms in one page.

To get started, make sure you have added the relevant apps and data connectors. Optionally, you can set up custom dimensions specifically for ad monetization.

Apps

In Singular, go to Settings > Apps and look at the list of apps. If you already have all your apps set up, you do not need to add anything specifically for ad monetization. But if you are monetizing different apps than those you are promoting (and haven't added them yet), make sure you add them in this page. See Setting Up Your Apps for Analytics for a full guide.

Ad monetization reports will only be generated for apps that are created in the Singular platform. The site public id is how we map out data from all the different sources, so it's very important that your apps are set up correctly.

Data Connectors

The next step in generating reports for Ad Monetization is setting up the relevant Data Connectors. See the Data Connectors FAQ for instructions. When selecting the ad network, make sure you select the network with "publisher" in the name. For example, if you are working with Unity, select the data connector called "Unity Publisher".

After setting up a new data connector, please allow 24 hours before you can see your data live in Singular.

Note on Mediation Platforms

If you are working with a mediation platform, note that setting up a data connector for your mediation platform will only pull data for the platform's ad network. You need to set up a separate data connector for each of your networks.

For example, if your networks are IronSource and Facebook Audience Network, but it's all managed through IronSource as a mediation platform, you still need to set up two data connectors - for IronSource and for Facebook Audience Network.

Custom Dimensions for Ad Monetization

You can also set up custom dimensions the same as you would for your user acquisition activity. See Setting Up Custom Dimensions for a full guide. When you have ad monetization activated, the Custom Dimensions page has two tabs - one for campaign data and one for ad monetization. Custom dimensions you set up for campaign data will not be available for ad monetization, and vice versa.

You can build dimensions that fit your company's analytical needs. For example:

  • Set up a dimension to track who is the monetization manager per network.
  • If you have set up different ad placements to track the first impression vs. the second and the third, and you want to review the overall activity, you can set up a custom dimension based on ad placement name.
  • You can normalize your ad type activity: to measure video ads vs. non-video, set up a custom dimension that maps out the different ad types from different networks.

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