Background
To maximize granularity, Singular has introduced a variety of parameters to report the myriad of fields integrated ad networks support. These parameters, when properly populated by the ad network, allow us to join the device-level dataset represented by clicks, impressions and events with the aggregated dataset we are pulling from ad networks for ad spend, targeting and other upper funnel metrics.
This article covers all currently supported tracking link parameters that represent ad network objects (e.g. Campaign), and how they are represented in Singular's UI and API.
Introduction to Granularity Parameters
Granularity Parameters are tracking link parameters that report on the variety of objects ad networks can track clicks and impressions by. Common objects are Campaigns, Creatives and Publishers (which is in Singular is considered as the publishing app), but there's a lot more!
Unfortunately, there are also network-specific objects such as Zones, Sites and many others. When handling granularity for our ad network data as well as attribution data, we have created a common scheme to try and fit all of these fields into, without concatenating any parameters which would then complicate data joins.
The Singular approach for creating tracking links is to always ensure we are utilizing all parameters available in order to maximize granularity, and when used correctly -- these would get populated by the ad network and propagate into tracking links, attribution data and app events. These fields would then be available both in device-level exports as well as
| Hierarchy | Name in Singular UI | Meaning | Tracking Link Parameter |
| Device | Platform | Device Platform (Android/iOS) | p |
| IP | IP of the device at the time of the click | ip | |
| Click ID | Click or Transaction ID | cl | |
| OS Version | OS version of device | ve | |
| IDFA | Unhashed / Raw iOS Advertising ID | idfa | |
| IFA-1 | SHA-1 of iOS Advertising ID | ifa1 | |
| IFA-5 | MD5 of iOS Advertising ID | ifa5 | |
| IDFV | The iOS identifier for vendor | idfv | |
| IFV-1 | SHA-1 of iOS identifier for vendor | ifv1 | |
| IFV-5 | MD5 of iOS identifier for vendor | ifv5 | |
| AIFA | Unhashed / Raw Android Advertising ID | aifa | |
| AIF-1 | SHA-1 of Android Advertising ID | aif1 | |
| AIF-5 | MD5 of Android Advertising ID | aif5 | |
| ANDI | Unhashed / Raw Android ID | andi | |
| AND1 | SHA-1 of Android Advertising ID | and1 | |
| AND5 | MD5 of Android ID | and5 | |
| User Agent | The user agent of the device | ua | |
| Locale / Language | The language preference on the device. E.g. "en-US" | lc | |
| Campaign | Campaign Name | This is the campaign name the network reported | pcn |
| Campaign ID | This is the campaign ID the network reported | pcid | |
| Sub Campaign | Sub Campaign Name | Name of the object sitting under campaigns where applicable (e.g. Ad Set Name in Facebook) | pscn |
| Sub Campaign ID | ID of the object sitting under campaigns where applicable (e.g. Ad Set ID in Facebook) | pscid | |
| Creative | Creative Name | Name of ad / creative | pcrn |
| Creative ID | ID of ad / creative | pcrid | |
| Publisher | Publisher ID | Hashed or anonymized ID for the publishing app | pshid |
| Publisher Site Name | Name of publishing app for supporting networks | psn | |
| Publisher Site ID | Store ID of publishing app for supporting networks | psid | |
| Sub Publisher | Sub Publisher Name | Name of the site, or placement, within the publishing app | pssn |
| Sub Publisher ID | ID of the site, or placement, within the publishing app | pssid | |
| Keyword | Keyword | Keyword for AdWords and Apple Search Ads | kw |
| Affiliate | Affiliate Name | Affiliate name for affiliate networks who report it | paffn |
| Affiliate ID | Affiliate ID for affiliate networks who report it | paffid |
