Oath (Yahoo Gemini) Attribution Integration

Integration Summary

With the Singular and Oath/Yahoo Gemini integration, you can track your Oath mobile app install campaigns in your Singular account. The integration is a server-to-server integration commonly referred to as a self-attributing method. This means configuration is simple, easy to set up, and doesn't involve the use of tracking links.

(See Partner Integrations Glossary)

Partner Yahoo Gemini
Partner Type Self-attributing Ad Network (iOS Only)
Creatives Supported
Publisher Not Supported
View-Through Supported
Re-engagement Not Supported
Click Tag No (Self-attributing)
Receiving All Installs N/A
Receiving All Events N/A

Setting Up Yahoo Gemini


Integrate the Singular SDK (see instructions).

1. Configure Yahoo Gemini as a Partner


  1. Navigate to the Partner Configuration page in your Singular Account.
  2. Search for “Yahoo Gemini” in the partner search box:
  3. Enter in your pixel ID (yp) from your Yahoo Gemini dot tag page
  4. Save the integration

2. Send Event Postbacks to Yahoo Gemini (Optional)

Singular supports sending event notifications to Yahoo Gemini.

  1. First, select enable sending in-app events to Yahoo Gemini by selecting All.
  2. Next, map your In-app events:
    • Select the event name on the left field, according to the name used in the SDK, and map the name to one of Yahoo Gemini predefined conversion events.
    • Check the Send value checkbox if relevant (for example, revenues). If not checked, only counts of the event will be sent.

3. Understanding Yahoo Gemini Reporting In Singular

Singular Value Yahoo Gemini Value Example
Tracker Campaign Name Yahoo Gemini Campaign Name “MyCampaign”
Tracker Campaign ID Yahoo Gemini Campaign ID 123123
Tracker Creative ID Yahoo Gemini Creative ID 123122