The creative gallery allows users to review the image and video files provided by the networks. Its an easy way to review ads running in your networks as well as the AI tags that have been applied to your creatives.
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What are the AI dimensions available?
Singular automatically generates AI dimensions out-of-the-box. These dimensions are:
| Dimension Name | Description | Value - Single or Multi |
|---|---|---|
| Predominant Background Color | What is the main color seen in the background | Single value |
| Scene Location | What is the main scene or location of the creative | Multi-value |
| Branded | Is a single logo or multiple logos (indicating co-branding) displayed? | Single value |
| Audio Language | What language is used in any spoken dialogue? | Single value |
| Audio | Does the video contain audio? Values can include music, voice-over, sound effects, or none | Multi-value |
| Audio Keywords | What is a summary of the main keywords spoken in the video? | Multi-value |
| Dominant Character | Describe the primary character shown. | Single value |
| Real Humans Age | If humans are depicted, specify their approximate age range(s). | Multi-value |
| Real Humans Gender | If humans are depicted, specify their gender | Multi-value |
| Dominant Element | Describe the primary element shown. | Single value |
| Sports | Are any sports depicted in the creative? | Multi-value |
| Text Language | What language is used in any text displayed? | Single value |
| Promo Offers | Are any promo offers included in the creative? | Multi-value |
| Keywords | What is a summary of the main keywords displayed in the creative? | Multi-value |
| Main Call to Action | What is the main call to action displayed in the creative | Single value |
| Captions | Are there captions or text displayed? | Single value |
2. Does Singular offer custom AI dimensions?
Yes, but at the moment, you will have to reach out to the Singular team to set it up.
3. What do I need to set up a custom dimension?
You’ll need to provide the Singular team with:
- The dimension name
- The dimension description
- A closed list of values that you expect
- The name of the app you want to apply the custom dimensions to
- Whether you expect the dimension to have a single value or multiple values per creative?
4. How far back are creatives being tagged?
The AI tagging feature analyzes creatives received within the past 7 days. While the creative data itself may be older, the tagging process is applied to creatives received within this timeframe. Once enabled, all subsequent creatives will be automatically tagged.
5. What if I am not happy with the accuracy of the tags?
To enhance the accuracy of Singular’s AI tags, we recommend transitioning from open-ended dimensions to closed lists. For example, a "Branded" dimension with a limited set of values (e.g., branded, co-branded, or none) will generally be more accurate than an open "Audio Keywords" dimension, which can produce a wider range of less consistent results. Singular can assist you in converting existing dimensions to closed lists or creating new custom dimensions with defined values.
6. How can I review all the dimensions that have been applied to a single creative?
When you click into a creative you’ll see a pop-up with all the tags applied to it.
7. How can I aggregate the metrics for a given AI dimension?
For now, the best way to do that is to export the data into a CSV and run a pivot. We are developing a new creative report that will include this functionality, so watch this space!.