Dashboards FAQ and Troubleshooting

The Dashboards page shows a summary of your most important marketing data. You can create multiple custom dashboards, each including widgets that visualize different data points. There are several visualization options and data types available to create widgets.

To learn how to run reports, see the Reports page FAQ.

Troubleshooting Dashboards

Why can’t I see the new Dashboards page?

Some restricted users don’t get access to new pages unless they are opted in by their organization’s administrator. Contact your admin for more information.

Why do users see different views of the same dashboard?

Dashboards automatically filter data for each user based on restrictions applied to their account. For example, if a user’s view is restricted to a particular geographic region, when they access the dashboard from their account, all widgets on the dashboard will only display data for that particular geographic region. If no data for that region is available, the widget will display a blank window.

Why do I see an empty widget?

If your widgets do not display data, either your SDK has not been set up correctly, or the data connector for your ad network hasn't been set up correctly.

If you find that both are configured properly, contact support.


What do I see when I first access the Dashboards page?

When you first access the Dashboards page, you'll see a pre-configured dashboard with 6 widgets that all use the dataset of the regular reports. The dashboard's name will be in the format of "Org's First Dashboard" and the date picker will default to the latest week of data.

These are the widgets you'll see:

  • Impressions over Time: Line chart with "Impressions" on the Y-axis and "Day" on the X-axis.
  • Installs over Time: Line chart with "Installs" on the Y-axis and "Day" on the X-axis.
  • Cost by App: Pie chart with "Cost" as the metric and "App" as the dimension.
  • Cost by Source: Pie chart with "Cost" as the metric and "Source" as the dimension.
  • App Report: Table with "App" as the dimension and "Impressions", "Clicks", "Installs", and "Revenue 1d" as the metrics.
  • Source Report: Table with "Source" as the dimension and "Impressions", "Clicks", "Installs", and "Revenue 1d" as the metrics.
How do I create a dashboard?

Click the New Dashboardbutton_newDashboard.png button at the top of the Dashboards page. An empty dashboard is created with a prompt to add your first widget. You can select widgets from the dropdown list or pick from the suggested widgets. You can also rename your dashboard by clicking on the name.

Which widgets can I include in a dashboard?

Bar Chart (Vertical): Use this widget to create a standard bar chart.


Bar Chart (Horizontal): Use this widget to create a standard horizontal bar chart.


Stacked Bar Chart: Use this widget to compare categories that are part of a collective whole, e.g. total installs with a breakdown by platform for each of your apps.


Line Chart: Use this widget to understand trends over time.


Pie Chart: Use this widget to represent dimension distribution within the ecosystem.


Pivot Table: Use this widget to create an interactive pivot table that allows you to calculate, aggregate, and analyze data to see comparisons, patterns, and trends.


Table: Use this widget to create a basic table similar to the tables found on the Reports page. Columns can be sorted and filtered using the quick filter textbox.


Widgets have the following properties:



Widget Name

The title of the widget. As a best practice, use a descriptive name that explains the data represented in the widget.

Reporting Data Type

The dataset used in the widget. 

Widget Type

The type of data visualization that the widget contains. The Dimensions, Metrics, and Breakdown fields will be updated based on the widget type you choose.


The data points that populate your X-axis.
Selecting multiple dimensions will segment your X-axis and create more data points by the order of dimension selection, e.g. selecting Country and App will create more X-axis points with "Country, App" labels.


The comparison value between your data points that populate your Y-axis, e.g. Clicks, Cost, CTR, etc.

You can also track use events - regular, SKAN, Modeled SKAN, conversion, and user events.

Dimensions - Breakdown

The data points that generate sub-segments for the dimensions on the X-axis. E.g. in bar charts, a breakdown dimension will create multiple bars of different colors for each point on the X-axis.


A custom filter for your widget. Select a preset or custom dimension to include or exclude values from a list.
For example, to create a widget that only shows data from the USA and Canada, select the Country dimension, select include, and select "United States" and "Canada."

Note: You must fill the mandatory fields indicated with a red asterisk to be able to save a widget.

How many dimensions and metrics can I add to each widget?

The following table details each widget's available fields, and whether that widget supports multiple dimensions and metrics. Fields marked with an asterisk are mandatory.

Widget Type Fields Dimensions Metrics
Bar Chart (Vertical) Dimensions*, Metrics*,
Dimensions - Breakdown
Multiple Single
Bar Chart (Horizontal) Dimensions*, Metrics*,
Dimensions - Breakdown
Multiple Single
Stacked Bar Chart Dimensions*, Dimensions - Breakdown*, Metrics* Multiple Single
Line Chart Dimensions*, Metrics*,
Dimensions - Breakdown
Multiple Single
Pie Chart Dimensions - Breakdown*, Metrics* Multiple Single
Pivot Table Rows*, Columns, Metrics* Multiple Multiple
Table Dimensions*, Metrics* Multiple Multiple


How do I customize a dashboard?

You can resize widgets by dragging the bottom right corner. Widgets snap to a grid both horizontally and vertically. You can also drag and drop widgets to rearrange your layout.


To edit a widget, click the gear icon in the top right corner of the widget. In the Edit Widget panel, you can modify a widget’s name, reporting data type, widget type, dimensions, metrics, and filters.


How do I share a dashboard?

Every dashboard you create has a unique URL. You can use that URL to share dashboards with other Singular users in your organization.

Who can see the dashboards I create? What are private dashboards?

By default, dashboards are publicly accessible to all Singular users within your organization. However, account restrictions apply. Your organization’s admin might limit users’ access to certain pages or data.

However, you can make a dashboard private by toggling the Eye icon at the top of the page. Private dashboards can only be viewed, edited, or deleted by the creator of that dashboard.


How does the date picker affect widgets?

When you select a time range from the date picker at the top of the page, all the widgets on the dashboard are updated and filtered to show the data only for the selected period.

The Compare 2 Periods button brings up a second date picker that allows you to compare data between the two selected time periods. Currently, only the Table and Pivot Table widgets support period comparison. Tables show metrics for both periods, and new columns show the change and change percentage for each metric.

Can I create widgets for other data sets such as SKAdNetwork, Ad Monetization, or Fraud Prevention?

Yes. Using the Reporting Data Type field in the Create Widget or Edit Widget panel, you can create various widgets using the following datasets:

  • Reports: Regular data set on the Reports page.
  • SKAdNetwork and SKAdNetwork Raw: SKAdNetwork datasets on the SKAN Raw Data and SKAN Reports pages.
  • Creatives: Dataset of your creative assets as seen on the Analytics > Creatives page.
  • Ad Monetization: Dataset on the Analytics > Ad Monetization page.
  • Cross-device: Dataset on the Analytics > Cross-Device page.
  • Fraud Rejected, Fraud Suspicious, and Fraud Protected: Dataset in the Fraud Prevention section, i.e. data about installs that were rejected, installs marked suspicious, and installs where fraud was prevented by Singular's system

Each widget you create has a label next to the widget title that indicates what type of dataset it uses.