Naver Performance Display Ad Attribution Integration

Learn how to configure Naver Performance Display Ad as an attribution partner and send them relevant data.
Setting Up Naver Performance Display Ad

Integration Summary

(See Partner Integrations Glossary)

Partner Type Ad Network S2S 🚫
Creatives Click Tag
Publisher Receiving All Installs
View-Through 🚫 Receiving All Events
Re-engagement Receiving Ad Revenue Events

Prerequisites

  1. Integrate the Singular SDK (see instructions).
  2. Get your CV KEY from your Naver Display Ad dashboard. If you do not have a CV KEY, specify "N/A" in Singular's Partner Configuration.

    Learn how to retrieve your CV KEY in Naver's help center.

Setup Instructions

Paragraph and steps for instructions.

1. Configure Naver Performance Display Ad as a Partner in Singular

To set up Naver Performance Display Ad as a partner:

  1. In your Singular account, go to Attribution > Partner Configuration and click Add a Partner. Then start typing "Naver" and select "Naver Performance Display Ad" from the dropdown list.
  2. In the configuration window, select the app and app site for which you want to configure Naver Performance Display Ad.
  3. Singular and Naver Performance Display Ad recommend the following settings:

    Send event postbacks to TikTok for all Installs Enable Notify Naver about all in-app events, whether the app install was attributed to Naver.
  4. In the CV KEY box, enter your CV KEY.

    스크린샷 2023-08-17 오후 4.49.26.png

2. Send Event Postbacks to Naver Performance Display Ad (Optional)

Configure postbacks to notify Naver Performance Display Ad about in-app events:

  1. Under Event Postbacks, click "+" to add a new event.
  2. Select one of the events reported by the Singular SDK in your app, and map it to a supported Naver Performance Display Ad.
  3. If the event involves revenue, check the Send Revenue checkbox.
  4. Repeat for all of your events.

* * Only USD or KRW is supported for this partner. If your default revenue currency is not KRW or USD, the revenue amount appears to be zero on the Naver dashboard.

스크린샷 2023-08-17 오후 5.02.02.png

Event Mapping

Field in Network
register
retain
paid
browse
collection
preOrder
subscribe
login
update
reservation
addToCart
threeDayRetain
sevenDayRetain
deliver
orderSigning
firstPurchaseMemberCard
purchaseMemberCard
addQuickApp
addToWishlist
openedFromPushNotification
reEngage
form_submit
consult
effectiveLeadsForm
potentialCustomerForm
custom_acquisit
book
consultOnline
effectiveLeadsOnline
potentialCustomerOnline
phoneDialing
effectiveLeadsPhone
potentialCustomerPhone
followScan
leadsLottery
addPaymentInfo
startTrial
initiatedCheckout
invite
search
share
travelBooking
rate
contentView
custom
custom_landingpage
landingpageClick
coupon
navigate
lottery
vote
redirect
gamePackageRedemption
gamePackageClaiming
createRole
authorize
tutorialCompletion
achievementUnlocked
spentCredits
levelAchieved
loanCompletion
preCredit
credit
follow
forward
read
like
comment

 

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