Unified iOS Report FAQ

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Dora Kishinevsky
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The Unified iOS report shows you a complete view of your iOS marketing efforts.  It has two main functionalities:

  • Unified metrics - Deduplicated and unified metrics that combine SKAN and Tracker data to provide the most accurate single source of data. 
  • Data Comparison - Compare the data coming from the different data types - SKAN, Tracker, and Network. 

FAQ

What are Unified metrics?

Unified metrics combine SKAN and Tracker data to create a single, deduplicated, accurate view of your iOS installs and revenue.

Which SDK version is required for unified metrics to work?

Apps must have one of the following SDK versions or higher for Unified metrics to work:

  • iOS SDK: 12.2.0
  • Unity SDK: 4.2.0
  • React Native SDK: 3.3.0
  • Flutter SDK: 1.2.1

Apps that are using server to server (s2s) should reach out to their CSM in order to turn on unified metrics.

How are Unified metrics calculated?

The Unified metrics are modeled based on cross-referencing SKAN metrics and Tracker metrics together with the user-level data behavior. It’s not a fully deterministic calculation, but it’s very accurate based on our SKAN Advanced Analytics joining these data sets together.

How far back are Unified metrics available?

Unified metrics are available from the moment devices switch to an app version that has the relevant SDK version. The minimal required SDK version is 12.2.0 for the iOS SDK, 4.2.0 for the Unity SDK, 1.2.1 for the Flutter SDK and 3.3.0 for the React Native SDK . In addition, and regardless of when the SDK version was updated, no data is available prior to Jan 20, 2024.

Which cohort periods are available in revenue and ROI metrics?

The Unified report will include the same cohort periods available to you in the main report, but only up until day 35 cohorts. For example - if in the main report, you have D1, D3, D7, D60, and LTV available, in the Unified measurement report you will see D1, D3, and D7.

Why is the total number of Unified installs lower than the total number of tracker installs?

In a scenario where a user purchases a new device, and all the apps from the old device are automatically installed in the new device, that device will be counted as a new install in the tracker data but will not be counted as a new install in the unified data.

Do SKAN installs include redownloads?

Yes, SKAN installs in this report include both downloads and redownloads.

Is the unified data available through API or data destinations (ETL)?

Yes, its available in data destinations interface. 

Is the unified data available in the dashboards?

Currently, this report is only available through the Unified iOS report. It will be available in the dashboards shortly.