To track app installs coming from Apple Search Ads campaigns, integrate Singular's iOS SDK (version 7.3 and greater), and make sure the iAd framework is included in your iOS application build.
The Singular SDK utilizes the Apple Attribution API in the framework to retrieve advertising information for any ad click as detected by Apple.
Installs from Apple Search Ads are fed through Singular last click attribution methodology.
Reporting on Apple Search Ads Installs
Singular reports use the values as named in your Apple Search Ads campaigns. You can also use special keyworkds to provide even more insights into how your users are acquired.
Apple Search Ad values are mapped to Singular reporting dimensions as follows:
|Singular Value||Apple Search Ads Value||Example|
|Tracker Campaign Name||Campaign Name||“MyCampaign”|
|Tracker Campaign ID||Campaign ID||12345678|
|Tracker AdGroup Name||AdGroup Name||“MyAdGroup”|
|Tracker AdGroup ID||AdGroup ID||98123747|
|Source||Apple Search Ads||“Apple Search Ads”|
When you run a report in Singular, Apple Search Ads will also match the SDK data with the spend data provided by Apple Search Ads API, including:
- Spend by Campaign
- Spend by Keyword
To enable pulling marketing data from Apple Search Ads, make sure to configure it in the Data Source page: