Setting Your App's Attribution

To set up your apps for attribution, follow the instructions below:

Configure Store URL

The Store URL is used in order to redirect your customers to the right location to download your app.


Note: For Android we automatically find the right URL based on your package name and no extra step is needed.

Optional: Configure Destination URLs

It is possible to set a few different destination URLs in addition to the Default store URL. It can be used for cases that a campaign should redirect a user to a different URL than the Default store URL, such as:

  • App Store A/B Testing solution such as StoreMaven
  • Alternative App Store URL
  • Custom landing pages or Web sites.


For each site there is an existing default URL which is the Store URL.

To create a new destination URL:

  1. Click on the App and then on the relevant site you would like to configure.
  2. Click on the + sign next to the Destination URLs and type your new destination URL
  3. Click Save.
  4. To add additional URL, click again on the + sign.

During the process of Generating Tracking Links, you will be able to select each one of the configured destination URLs to be targeted by a tracking link.

Optional: Configure Uninstall Tracking

Uninstall Rate can be a great metric to track as an indicator of low-value users who uninstall your application after installing it.

Follow our Uninstall Tracking Developer Guide guide in order to enable it.

Optional: Configure Deep-Link URLs

Deep-links can help drive returning users directly to the heart of your application. You can create URIs that that automatically load your application to a specific screen when clicked.

How does it work? Simply by leveraging built-in aspects of both iOS and Android platforms. After configuring your application to handle URIs, you can create deep links like these:

Deep-Link Example Use
SampleApp:// Launch application
SampelApp://search?product=123 Open to search results for a specific item
SampleApp://user Open the app to the user's profile page
SampleApp://LastLevel Load last level user attempted

When combined with targeted campaigns, deep linking allows you to seamlessly re-engage users into your application.

To configure a new deep-link URL:

  1. Click on the app and then on the relevant site you would like to configure.
  2. Click on the + sign next to the Default Link URLs and type your new destination URL
  3. Click Save.
  4. To add additional URL, click again on the + sign.


To information on how to add support for deep-links in your app please follow our Deep-Links Developer Guide.

Optional: Configure Universal App Links (iOS Only)

Universal Links is an Apple deep-linking technology introduced and available only to devices on iOS 9 and above. It is a technology meant to replace the traditional URL scheme deep-linking, and to address the need for serve the best user experience to iOS app users regardless of if the app is present on the device.

A Universal Link resembles a normal HTTPS URL such as If the URL is configured as a Universal Link for your company app, clicking on the URL if the app is installed will take the user into the app. If the user doesn't have the app installed, the user is taken to the URL in their mobile browser.

When using Universal App Links you have the option to either have Singular host your Universal App Domain or use your own domain. Follow our Apple Universal Links Guide for more details regarding this setup.

Optional: Group Your Apps

Most of the Apps have have multiple versions for different platforms, for example and iOS and Android versions.

Grouping versions together allows:

  • Creating Smart Links - Links that automatically redirects your users to the right App Store based on the device type
  • Smarter Reporting - Group your reportings by the App / Game name.

To group your apps:

  1. Click on the site that you want to move and then click on the “Move to...” button.
  2. Choose the destination app.
  3. Delete the old app by clicking on the trash can icon.


For questions and additional information, please contact

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