Applovin Data Connector


Learn how Singular pulls data from AppLovin and shows it in reports.

Quick Details

Data Connector Technology API (Reporting APIs)
Data breakdown (segmentation) N/A
Time Zone UTC
Does the partner offer data for today? Yes
Is data available on the creative level? Yes
Does Singular show your creative assets? No
Known Limitations/ Issues N/A

Data Mapping

Tip: For descriptions of each field in Singular reporting, see the Singular Metrics and Dimensions Glossary.

Field in Singular UI Field in Singular API Field in Applovin
Date date_field date
Network Campaign ID adn_campaign_id campaign_id_external
Public ID site_public_id campaign_package_name
Publisher ID publisher_id app_id_external
Sub Ad Network adn_sub_adnetwork_name traffic_source
Creative Format
Creative ID creative_id ad_id
Creative Name creative_name ad
Original Cost adn_original_cost cost

Note on Probabilistic Cost

Since the release of iOS 14, Applovin has been sending data for iOS campaigns based on SKAdNetwork installs. We do not get Sub-campaign/Creative level data for iOS.

In order to provide more granular data for iOS campaigns, Applovin released a new API endpoint, "Probabilistic Cost API". This API returns cost down to the Creative level as calculated by Applovin.

By default, Singular pulls data from the Cost API for both iOS and Android campaigns. If you want to query the Probabilistic Cost API, contact Singular support.